Client:
AMD Radeon
What was delivered:
Creative direction
Brand identity
GTM strategy
Film direction 
Motion graphics
Digital design
Experiential
Vega is Radeon's flagship GPU line, we needed to create a visual identity that was first and foremost iconic, as well as flexible.
The Vega logo was born from the Radeon 'R' pixel. The simple 'V' shape could be themed as required, with business unit visual identities or flagship game art applied.
Radeon Vega's launch was a huge success.
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