What was delivered:
Creative Direction
Brand Identity
Video production

Social media content
Digital design
Our brief was to reposition Janger to reflect its new goals and aspirations, taking it from a functional B2B solution to a desirable B2C product. 
Our first challenge was perception. After all it's just a plastic hanger, isn't it?
We knew it would be easy for consumers to shrug and dismiss Jangers as an alternative to a product that is taken for granted. We needed to highlight the uses. Push the sustainability aspect and show how a small change can make a big difference.
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