Client:
Janger
Janger
What was delivered:
Creative Direction
Brand Identity
Video production
Photoshoot
Social media content
Digital design
Packaging
Creative Direction
Brand Identity
Video production
Photoshoot
Social media content
Digital design
Packaging
Our brief was to reposition Janger to reflect its new goals and aspirations, taking it from a functional B2B solution to a desirable B2C product.
Our first challenge was perception. After all it's just a plastic hanger, isn't it?
We knew it would be easy for consumers to shrug and dismiss Jangers as an alternative to a product that is taken for granted. We needed to highlight the uses. Push the sustainability aspect and show how a small change can make a big difference.
